The discovery phase of a branding project involves gathering information and understanding the brand's target audience, competitors, history, values, and goals. This phase often includes research, stakeholder interviews, market analysis, and the development of a brand strategy.
The discovery phase of a branding project involves gathering information and understanding the brand's target audience, competitors, history, values, and goals. This phase often includes research, stakeholder interviews, market analysis, and the development of a brand strategy.