The first step in our brand audit is to conduct research and analysis to gain a deep understanding of the brand, its competitors, and its target audience. This will also include reviewing existing brand materials and analyzing industry trends and best practices.

The next phase involves evaluating the brand's current strategy, including its positioning, messaging, visual identity, and overall brand experience. This includes conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats) and reviewing the brand's mission and values.

In this phase, we evaluate the competitive landscape and identify how the brand stacks up against its competitors. This can include analyzing competitor messaging, visual identity, product offerings, and customer experience.

The brand touchpoints assessment phase involves evaluating all the different touchpoints where customers interact with the brand, including social media, website, packaging, and customer service. This can involve conducting an audit of each touchpoint and identifying areas where the brand could improve its messaging, visuals, or overall customer experience.

Based on the findings of the brand audit, the final phase involves developing recommendations and an action plan to improve the brand's overall strategy and customer experience. This can include recommendations for messaging and visual identity updates, customer experience improvements, and marketing and advertising strategies.